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Want to attract more customers to your brick-and-and-click store? Local search engine optimization (SEO) is the key. It helps your business appear higher in search results when potential customers look for businesses like yours in their neighborhood.

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* **Optimize your Google Business Profile:** Your GBP is like your online storefront. Make sure it's filled out with up-to-date information, including your business name, address, phone number (NAP), hours of operation, and a compelling description.

* **Build local citations:** List your business on reputable online directories like Yelp, TripAdvisor, and industry-specific platforms. Consistent NAP data across all listings helps search engines confirm your business's reputation.

* **Get involved in your community:** Sponsor local events, participate in networking groups, and build connections with other businesses. This can help you earn positive online feedback.

Remember, consistency is key to SEO success.

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